How to Get the Most Out of Your Web Site

The old adage “if you build it, they will come” at one time applied to web sites right up until the internet bubble shattered into a million soapy shards. Now-a-days if the web site is used as a marketing tool (electronic brochure) and the objective of your web site is to produce sales, the site […]

How Lack of Fundraising Strategy Harms Your Personal Finances

I held a candid conversation with a soon-to-retire sports personality (name withheld for ethical reasons but let’s call her Jane) about her future after years of active professional sporting. She was concerned about how to sustain her charitable activities without blowing her savings. Influential individuals, including celebrities and athletes, are very active in charitable activities. […]